You’re made for bigger things.

Summary:  It’s not everyday that a 30 year old IT brand decides to reimagine themselves in the midst of a global pandemic.  As the world accelerated into remote work and placed an increased spotlight on the critical role for IT, we set out to build a modern culturally relevant brand to demand campaign experience centered around Citrix’s POV:  When you give people the space to do their best work, you help remove the limits on their potential.  A love letter to its customers, the campaign aimed to capture the purpose behind Citrix:  You.

Role: Creative Strategy, Production and Brand Campaign Lead  (strategy, messaging, comms planning and brand media programming)

Results:  576M global impressions (across AMS, EMEA & APJ).  234K social engagements. 37M video views. 7% lift in unaided awareness.  35% lift in lead conversion (when users were exposed to campaign creative comms). 129% lift in account site visits. 4 Videos and 500 unique assets localized in 8 languages.

Press:  Little Black Book